Our strategy is to ‘Go beyond the ordinary’. In all ways. In the way we meet the needs of our farmers, customers, community, and our colleagues in the workplace. Our strategy is to innovate, to be at the cutting edge of change, and to understand where and how knowledge makes the difference. Our strategy is to add value, to derive more value per unit of biomass processed. To add value to our feedstock, be it sugarcane, ethanol, molasses, bagasse, or any other crop. By converting it into useful product, be it fuel, energy, chemicals, intermediates or other products, through physical, chemical, or biological means. Our strategy is to be known to our consumers and suppliers as a reliable and responsible partner. In the way we sell our products, in the way we create a brand, and in the way we help the farmer generate his/her produce.

The world is rapidly changing, and in this transformation, there are demonstrated needs of products, and in the processes used to make them. The ends and the means. We will work to meet these needs, of products and processes. We make products from renewable resources. From the mechanical, chemical and biological transformation of biomass. As we progress into the future, we will continue to use our expertise in all these areas, as well as our expertise in agriculture, which we believe is also necessary since we derive our feedstock from the farm.

We believe that our growth should address the triple bottom line, financial, social and environmental. This commitment underpins our approach. Further, knowledge creates true competitive advantage. We believe that we must create value through knowledge of processes, products and applications. Our strategy is built on three important pillars of Sustainability, Knowledge, and Value Creation.


It always was, is and will be a world where knowledge makes the difference. Our strategy is to use knowledge to differentiate our product offerings. We will find opportunity in the use of biomass, and its application.

This approach has underpinned our strategy and helped us create a variety of products from the transformation of sugarcane to sugar, molasses, and bagasse. Then the downstream conversion of molasses to ethanol, and ethanol based chemicals such as acetaldehyde and ethyl acetate, and many more. We have worked on extracting wax from cane, biogas from vinasse, and are now working on the conversion of biomass to cellulose, hemicellulose, lignin, and their derivatives. We are also working on the fermentation of sugar into high value products. Our researchers are working in these areas, either to develop our own knowledge, protect the IP where possible, and license it where we need to.

Knowledge of the product has to be supported with knowledge of applications and a close relationship with the customer. Combining the two creates true competitive advantage. Our researchers are understanding mining, coatings, additives, and even the way the stem cells working the body, to better develop new products to address customer needs.

Knowledge of farming and agronomy has helped us test and help spread new varieties and practices of sugarcane application. Now, in the new world of ‘Internet of things’ we are working with new technologies to further aid the farmer.


Value Creation

By moving to a strategy of increased value per unit of raw material used, we are innovating to create economic value to byproducts as well as putting waste to use.

One product’s waste is another product’s raw material. The principle also applies to waste streams from manufacturing. Our strategy is to look for new and innovative ideas to reuse waste from production processes in a completely different process or product. An effluent stream can become a byproduct ready for further use. So while from sugarcane we refine sugar, the byproduct called molasses ferments into ethanol, and derives an ever-expanding range of biochemicals. From the waste, we extract energy and use it in our factories, feed to the grid, and innovate products such as wax and organic soil nutrients. This increases our sustainability and often results in cost savings.

Our strategy of increasing value extends to extracting more value out of sugarcane farming for us, the farmers who supply to us and the community where we operate. For example, we are working with farmers to advise them on intercrops and rotation crops, that will help them reduce their expenses and give them higher productivity.

In food ingredients we are addressing global markets through our corporate brand of a sustainable manufacturer.


The land and the farmer:

Since our basic approach is to use agriculture derived feedstocks, our approach to sustainability necessarily includes our work with farmers and their use of land. ‘Healthy Earth, Healthy Returns’. If the farmer prospers, and the soil is healthy, only then can we grow, and we grow together. Helping the farmer increase productivity on their farms, and significantly increasing their income and livelihood also makes them more sustainable. Our strategy draws upon learning and experiences obtained through decades of extensive partnerships with our farming community. It is further enriched through collaboration with agricultural institutions, research organisations, academicians, and experts. It is about doing more with less land, chemicals, water and other natural resources.

We are doing this by a focus on farmer education, awareness and participation. By our strategy of putting them at the center of everything we do, we are developing solutions that can help to ensure the sustainability of agriculture and the prosperity of our farmers.


Doing more with less applies in our manufacturing processes too. In the consumption of power, water, and in the reduction, reuse, and recycling of our waste streams. In fact, we look at every waste stream as a resource that can be converted to useful product. We are also mindful of carbon emissions. In fact, our projects in the past have earned Carbon credits under the UNFCCC programme.

Our strategy is to meet the growing demand for chemicals manufactured from renewable resources. Through sustainable practices, we support our customers in various industries to meet their sustainability needs.